Edu Platform
Edu Platform
Edu Platform
How to rebrand and redesign the educational offers and professional trainings of Dassault Systèmes to attract both historical customers and new market targets?
How to rebrand and redesign the educational offers and professional trainings of Dassault Systèmes to attract both historical customers and new market targets?
How to rebrand and redesign the educational offers and professional trainings of Dassault Systèmes to attract both historical customers and new market targets?
Year
Year
Year
2022
2022
2022
client
client
client
Dassault Systèmes
Dassault Systèmes
Dassault Systèmes
industry
industry
industry
Engineering
Engineering
Engineering
Service
Service
Service
Design Thinking
Design Thinking
Design Thinking
Research
Research
Research
Conception
Conception
Conception
UX/UI
UX/UI
UX/UI
User testing
User testing
User testing
Challenge
Challenge
Challenge
Making the proposition value easier to grasp and more attractive to declusterize the current digital experience
Making the proposition value easier to grasp and more attractive to declusterize the current digital experience
Making the proposition value easier to grasp and more attractive to declusterize the current digital experience
Identifying key user profiles amongst customer targets and addressing their needs
Identifying key user profiles amongst customer targets and addressing their needs
Identifying key user profiles amongst customer targets and addressing their needs
Building the most effective path for each market segment from product discovery to purchase
Building the most effective path for each market segment from product discovery to purchase
Building the most effective path for each market segment from product discovery to purchase
Adjusting the strategic vision
Adjusting the strategic vision
Adjusting the strategic vision
Dassault Systèmes is traditionnally speaking to a wide audience with various customers within many industries, with a large portfolio of products and services.
Dassault Systèmes is traditionnally speaking to a wide audience with various customers within many industries, with a large portfolio of products and services.
Dassault Systèmes is traditionnally speaking to a wide audience with various customers within many industries, with a large portfolio of products and services.
The first step was - through a series of stakeholders’ interviews - getting to know the existing educational offers to get a better understanding of the proposition value, current pain points and business goals of the team.
The first step was - through a series of stakeholders’ interviews - getting to know the existing educational offers to get a better understanding of the proposition value, current pain points and business goals of the team.
The first step was - through a series of stakeholders’ interviews - getting to know the existing educational offers to get a better understanding of the proposition value, current pain points and business goals of the team.
Interview protocol
Interview protocol
Interview protocol
Defining the right market target
Defining the right market target
Defining the right market target
The EDU team was addressing a lot of different customers, from students to academics and professionnals. Many of which had sub-groups with specific needs and different products offers.
The EDU team was addressing a lot of different customers, from students to academics and professionnals. Many of which had sub-groups with specific needs and different products offers.
The EDU team was addressing a lot of different customers, from students to academics and professionnals. Many of which had sub-groups with specific needs and different products offers.
The need for a clear categorization was paramount to build the right user experience.
The need for a clear categorization was paramount to build the right user experience.
The need for a clear categorization was paramount to build the right user experience.
After a thourough mapping of existing audiences, the objective was to help the team narrowing key targets, and selecting the right profile for each one.
After a thourough mapping of existing audiences, the objective was to help the team narrowing key targets, and selecting the right profile for each one.
After a thourough mapping of existing audiences, the objective was to help the team narrowing key targets, and selecting the right profile for each one.
Audience categorization
Audience categorization
Audience categorization
Studying the competitors
Studying the competitors
Studying the competitors
The benchmark was a great opportunity to broaden the vision of the team and bring them out of their confort zone to embrace a bolder look and feel for the website that still feels within the corporate codes.
The benchmark was a great opportunity to broaden the vision of the team and bring them out of their confort zone to embrace a bolder look and feel for the website that still feels within the corporate codes.
The benchmark was a great opportunity to broaden the vision of the team and bring them out of their confort zone to embrace a bolder look and feel for the website that still feels within the corporate codes.
The benchmark was quite dense and brought up inspirations from direct competitors and other industries revolving around education and training.
The benchmark was quite dense and brought up inspirations from direct competitors and other industries revolving around education and training.
The benchmark was quite dense and brought up inspirations from direct competitors and other industries revolving around education and training.
Benchmark
Benchmark
Benchmark
Building the roadmap
Building the roadmap
Building the roadmap
In order to complete the strategic vision, several interviews with different type of regular users were held to better understand the key profiles and their needs.
In order to complete the strategic vision, several interviews with different type of regular users were held to better understand the key profiles and their needs.
In order to complete the strategic vision, several interviews with different type of regular users were held to better understand the key profiles and their needs.
After analysing the users’ feedback, we put in perspective user needs and ideas of features with the technical complexity and priority level to build the roadmap.
After analysing the users’ feedback, we put in perspective user needs and ideas of features with the technical complexity and priority level to build the roadmap.
After analysing the users’ feedback, we put in perspective user needs and ideas of features with the technical complexity and priority level to build the roadmap.
User stories
User stories
User stories
Crafting the UI
Crafting the UI
Crafting the UI
Once the conception was done, all the user flows pertaining to each key targets were designed for web, tablet and mobile and handed off to the developers.
Once the conception was done, all the user flows pertaining to each key targets were designed for web, tablet and mobile and handed off to the developers.
Once the conception was done, all the user flows pertaining to each key targets were designed for web, tablet and mobile and handed off to the developers.
The goal was to provide a modular skeleton for future changes, with a modern look and feel while using Dassault Systèmes DLS.
The goal was to provide a modular skeleton for future changes, with a modern look and feel while using Dassault Systèmes DLS.
The goal was to provide a modular skeleton for future changes, with a modern look and feel while using Dassault Systèmes DLS.
